Supermajority Guide to Civic Wellness

Supermajority came to us with one mission: to activate voters in the midterm election — particularly young women and nonbinary communities — by reframing the concept of voting as an act of self-care. Rather than a traditional political campaign, we decided to harness the language, visuals, and trends of contemporary wellness culture, even introducing parody wellness “products” that elevated the importance of voting.

My challenge, as lead designer behind this work, was to shape this concept, overseeing both the creative direction and the visual design to spark engagement and conversation in a fresh, unexpected way.

I was fascinated by the idea of recontextualizing voting as an act of “political self-care” that felt personal and relevant to millennials and Gen Z. I leaned into the soothing aesthetics of wellness culture — pastels, minimalist design, and playful messaging — creating parody products like “Vote-amin Supplements” and “Democracy Detox Tea” to bring humor and accessibility to the concept.

From designing shareable social media content to mock product packaging, my goal was to make civic engagement feel not just important, but empowering and deeply relatable.

Get

Get potential voters — especially women and marginalized groups with a keen interest in wellness, mental health, and self-care…

Who

…who are inundated with typical political messaging but seek personal, meaningful reasons to show up at the polls…

To

…to see voting as an act of empowerment, mental well-being, and community care…

By

…by parodying the aesthetics and communication style of the wellness industry—complete with playful “product packaging” and self-care language—to make voting feel modern, accessible, and personally fulfilling.

The campaign’s success lay in its ability to communicate sincerity through humor: by framing voting as a personal act of care, we tapped into everyday mindsets while respecting the urgency of political participation.

The result was a novel, visually cohesive campaign that made civic engagement feel not only accessible, but personally rewarding — . a breath of fresh air in a crowded political landscape.

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