Harris For President Get Out the Vote Campaign

ClientCampaign

Jan 24

The Harris-Walz team came to us with an ambitious mission: energize young BIPOC communities across seven battleground states with persuasive and culturally relevant creative — all in just five weeks. This wasn’t just about creating campaign ads; it was about crafting a movement.

While the Harris-Walz campaign didn’t end in an electoral victory, the work we undertook carried immense significance. The challenge was to meet people where they are, cut through the noise, and inspire action in one of the most pivotal elections in history.

With just a month to go before Election Day, my team at A—B and I jumped in headfirst, working around the clock to deliver impactful creative on an accelerated timeline. Partnering closely with the voter contact team, we crafted strategic messaging and designs that captured the aspirations of a nation ready for change. Together, we developed three distinct creative territories, giving each state the freedom to choose the direction that best connected with their unique audiences.

From bold, visually disruptive campaigns to more intimate, community-focused messaging, our work reflected the diverse voices and values of the people we sought to reach. Barbershop capes in Philly, stadium flyovers at Spelhouse, projections on Trump’s hotel in Vegas—we left no stone unturned in making the campaign impossible to miss.

Get

Get young BIPOC voters in key swing states…

Who

…who are passionate about change but often feel overlooked by traditional political campaigns…

…to see Harris-Walz as the ticket that represents their values and vote to make their voices heard…

…by creating eye-catching, culturally resonant creative that speaks directly to their communities and meets them in the spaces they trust most.

*Concept design for the final week of GOTV content*

We delivered over 300 assets:

Out-of-Home Activations: Mobile billboards, transit ads, barbershop capes, and large-scale building projections.
Print: Full-page ads in local community newspapers.
Digital: Multilingual creative designed to resonate across platforms.
Event Branding: Eye-catching visuals for key campaign events, including a custom-designed boat billboard.

Designing for a campaign of this scale was about more than aesthetics. It was about creating a movement — one that felt authentic, empowering, and unmissable. Watching our work come to life in communities across the country was a powerful reminder of the role design plays in shaping our future.